Leading a State-Wide Public Safety Communications Campaign

Potential Impressions

Process Issues Identified

Consolidated Time Capture Methods

Ignyte built a strategic, omni-channel marketing approach to communicate critical public safety messages. Our robust communications and brand revitalization program included print, digital, and social channels.

The Client

Ignyte's client is responsible for establishing statewide policies for Maryland public and private colleges and universities. One of its core tenets is student well-being and safety, both inside and outside the classroom.

The Challenge

The client wanted to reach a highly specific audience, yet maintained a relatively small digital presence, leading to barriers in achieving its two main goals 1) spreading health and safety messages to its intended audience and; 2) raising brand awareness.

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